Website vs WhatsApp: Where Should You Sell in 2025?

WhatsApp is the new Amazon... but does that mean your business should ditch the website?

Author

Team THRIVE
November 18, 2025

Quick one...

If I gave you 5 seconds, would you click a vendor’s WhatsApp link or their website link when ordering online?

Would you scroll through a WhatsApp catalog... or check out a full product page on their Bumpa store?

And be honest, don’t you sometimes feel a vendor is “missing something” when WhatsApp ordering isn’t available on their IG or TikTok profile?

Here’s the truth... whether you’re Team Website or Team WhatsApp, you can’t ignore that WhatsApp Business is slowly becoming the Amazon of 2025. These days, people are placing orders straight from a vendor’s status or sliding into DMs without a second thought. No wonder this debate is now the top 10 gist in Naija’s business circles.

So let’s break it down...

W vs W Take 1

Both work. Both sell. Both let you show off products and get orders. Simple as it can get.

W vs W Take 2

With WhatsApp, you can sell directly to your contacts, join gain-train groups, and get quick visibility. No hosting, no domain, no stress. Just a smartphone... and how well you double your hustle.

W vs W Take 3

But let’s be real... you’ll never see Nike or Coca-Cola saying “send us a DM to place an order.”

Websites scream class. They say, “I’m established, I know my onions.” WhatsApp feels... entry-level.

Here’s my 2 cents:

  • WhatsApp should be an option, but not the only option.

  • If you want to look like a “nepo baby” in business, you need a proper website.

Start small. Start smart. Build both.

And if you’re wondering how to get started without breaking the bank, check out this piece we did on tools that can help you create your business website (link to this blog - The Tools Top Nigerian Small Businesses Swear By)

Team Thrive

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