What Marketing Has in Common with My Nigerian Auntie’s Party Planning

There is more to an Owambe

Author

Team THRIVE
November 04, 2025

She wasn’t just throwing a party.

She was crafting an experience.

Direct Marketing

From the moment her WhatsApp broadcast went out, complete with emojis, capital letters, and the line “Come hungry o!”. We knew something serious was brewing.

Her Rich Nigerian Auntie reputation was on the line, and she was not about to fall short. (Aka no falling of hand).

WhatsApp Broadcast = Direct access to your customer’s inbox.

Target Audience

She had her guest list locked in weeks ahead; not too many people, just the right ones who’d appreciate the effort (and wear the carefully picked expensive 150K aso ebi, of course).

That’s how she targeted her ideal audience.

Landing Page

Her invitation had a clear date, time, location, and emotional promise: Food will not disappoint.

That's a landing page in action.

Pre-launch

A week before, she started building hype. She's dropping hints in her stories. Random voice notes in the family group chat. Two days before the party, she drops a teaser video of caterers boiling 3 cows, captioned "We are not playing this weekend."

Pre-launch strategy 10/10

Offer & post-sale follow-up

On the day? She over-delivered

The food was legendary. The reason people stay at her parties? Jollof, suya, small chops, cocktails; top tier. Guests left with custom re-usable shopping bags, pot sets, Stanley cups, Nokia flip phones, and thank you notes attached to the Polaroid photo they had taken in front of a beautifully decorated balloon wall.

That’s a premium offer, an unforgettable experience, and a post-sale follow-up, all rolled into one. In marketing, your offer has to be that unforgettable. What are you serving that makes people tell their friends?

And when people asked, “Who planned this?”

They remembered her name.

Because she didn’t just host an event.

She created something people would talk about, share, and want to be invited to again.

That’s marketing.

Not noise. Not luck.

Just a clear strategy, wrapped in vibes and garnished with small-chops.

She didn’t call it marketing, but that’s exactly what it was.

Every detail was intentional.

Every moment was crafted.

And every guest left feeling seen, fed, and ready to tell someone else about it.

That’s the energy your marketing should bring:

Not just look at me, but you need to be here.

Because when you stop winging it and start planning like my Nigerian auntie?

Your brand stops being background noise and starts being unforgettable.

POLL

Which one sounds like you right now?

I’m still inviting everybody (aka no niche)

My offer is great, but the vibes aren’t reaching people

I hype the launch, but forget the follow-up

I am the Nigerian auntie of my industry 

Team Thrive

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Motivational Message

Few lines to keep you motivated, going and on top of the world

Courage builds what fear can’t

Most let fear hold them back,

What if you didn’t?

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