Writing a product description might seem as simple as adding a product name, uploading a few pictures, and including the price. But when customers are shopping online, they cannot physically examine what they are buying, so the information you provide matters.

Imagine someone shopping for a handbag online. They find one they like, but the description only says, “Premium quality leather bag.”

What does that actually tell them?

They still do not know the size, whether it can fit a laptop, what material it is made from, or whether it has compartments.

These are the little details that can influence whether someone completes a purchase or moves on to another store.

A good product description should do more than describe what you are selling. It should answer customers' questions, explain why the product is worth buying, and give them enough information to make a decision.

If you are wondering how to write a product description that sells, here are seven practical tips to help you get started.

Before writing a product description, think about the person buying it.

Someone shopping for affordable office shoes may care about comfort, durability, and whether they can wear them throughout the day.

Someone shopping for wedding shoes may care more about appearance, heel height, and matching their outfit.

Your description should answer the questions your target customer is likely to ask.

Features describe what a product has. Benefits explain why those features matter.

For example:

Feature: This handbag has three compartments.

Benefit: Three compartments help you organise your phone, wallet, and other essentials without searching through everything.

Instead of simply listing specifications, explain how those specifications make the product useful.

Customers cannot physically examine products when shopping online, so your description needs to provide important information.

Depending on what you sell, include:

A customer buying a wig, for example, may want to know its length, texture, density and lace type.

Providing these details is one practical way to ⁠get customers to buy from your website without requiring them to send messages for basic information.

Avoid descriptions filled with vague statements such as “premium quality,” “best product ever,” or “luxury at its finest.”

What exactly makes the product worth buying?

Instead of:

Our premium-quality water bottle is perfect for everyone.

Try:

This 750ml stainless steel water bottle has a leak-resistant lid and is designed for everyday use at work, school, or the gym.

The second description gives customers information they can actually use.

Most customers want to understand a product quickly, especially when shopping on their phones.

Keep your opening paragraph short and use bullet points for specifications.

For example:

Everyday Canvas Tote Bag

A spacious canvas tote designed for shopping, work, and everyday errands.

A customer can understand the product without reading several paragraphs.

Product descriptions can also help search engines understand what you sell.

Instead of naming a product simply “Amara Collection,” consider something descriptive like “Women’s Brown Leather Shoulder Bag.”

Use relevant terms naturally in the product title and description.

Do not repeat the same keywords unnecessarily. Focus on describing the product accurately.

Once someone understands the product, make purchasing straightforward.

Ensure the price, available options, and add to Cart button are easy to find.

If customers are interested but still leaving without purchasing, our guide on ⁠why shoppers add to cart but do not buy explains other problems that could be affecting sales.

Writing a product description that sells does not mean using big words or making exaggerated claims about your products. It is about understanding what your customers want to know and giving them the information they need to make a buying decision.

Start by explaining what the product is, highlighting its benefits and including important details such as size, material, colour and other specifications. Keep your descriptions simple, use relevant keywords naturally, and make it easy for customers to take the next step.

Remember, a beautiful product photograph may attract someone's attention, but a clear and helpful product description can give them the confidence to buy.

Explain what the product is, who it is for, its benefits, and important specifications. Use clear language that helps customers decide whether it meets their needs.

There is no fixed length. Simple products may need only a short paragraph and specifications, while technical or expensive products may require more detail.

Yes. Original, accurate descriptions containing relevant search terms can help search engines understand your product pages.

Yes. AI can help draft descriptions, but always check the information for accuracy, remove exaggerated claims, and make sure the wording reflects your actual product.

Till next time,

Team Thrive

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